A Path for Creating Business Success

If building a great company was problem free, everyone would do it.

Having challenges with employees, cash flow difficulties and working long hours to deal with problems are part and parcel of building a business. Everybody goes through times like this.

Yet many people are able to leave the problems behind and move on to enjoy the benefits of owning a growing profitable company without all the frustrations.

How do they do that? - Are they just lucky?

While they may have had some good fortune along the way, the answer is clearly no. It takes more than luck to build a strong company that runs like a Swiss watch.

Therein is the good news. There are 5 Elements that you can work on to reduce problems and frustrations while creating positive growth.

The 5 Elements will create the right focus, enhance profitability, build responsibility & accountability throughout your company, increase revenues and establish positive momentum.

A word of caution, they’re not magic pills. It does take work, but at the same time they provide the most direct path to developing your organization into a growing profitable company that you are consistently proud of.

Often companies already have some of the elements in place and just need to work on the remaining one or two to achieve outstanding results.

There is a brief description of the 5 Elements below. A free 7 page report on the 5 Elements is also available on request.

We’d like to talk with you about introducing the 5 Elements Strategy into your company. You can contact us at john@rock-solid-business-coach.com or by calling (604) 888-3471.

The 5 Key Elements

Element 1 - Company Promise

It identifies the standards you want your company to perform to. It's your commitment to your clients that everyone involved needs to focus on. It separates your company from the crowd in competitive markets.

A Company Promise that your clients and prospects see value in will position your company as the market leader.

Keeping your Company Promise all day, every day will ensure ongoing success through referrals and repeat business.

Element 2   - Forecast & Variance Reports

This is the number one tool for building profitability.

Bookkeeping and Accounting are historical.

Forecasting looks to the future and plans for improved profits.

Variance Reports give you feedback on how well your plan is working and clearly identify opportunities to increase profits.

Element 3 - Company Accountability & Meeting Matrix (CA³M)

This is the number one tool for building an organization that runs smoothly. Wages are often the largest expense and most owners are frustrated because at least some of their employees aren’t responsible and accountable.

The CA³M is a straightforward approach to creating responsibility, accountability and effective communication throughout your company.

It also provides a framework to systemize your company to improve ongoing performance.

Many organizations have also utilized it for succession planning.  

Element 4 - Marketing Plan & Sales Cycle

This is what drives your company’s revenues, especially in competitive markets. Great Marketing Plans attract the type of clients your company is designed to do business with.

The line between sales and marketing is generally drawn at the point where one on one communication starts. Store location and appearance, advertising and websites are examples of marketing. Product demonstrations, answering the phone developing proposals are examples of sales.

Marketing Plans include a description of the Target Market and the Ideal Clients within it. They document the buyers’ needs and wants plus their hot buttons and the reasons the buyers’ choose one company over another. Most importantly the plans outline a communication strategy that will get the company’s message in front of the buyers.  

Sales Cycles are basically selling systems. They are custom designed for each company. It’s amazing how quickly performance improves when this perspective is adopted.

Element 5 - The AR²T of Momentum

This element is all about getting TRaction for your company.

(TRaction = Towards Results action)

It's a unique process based on common sense.

A lot of organizations have challenges with implementation. They know where they want the company to go, they have good ideas and they can see what needs to be done, but they can’t seem to get there. The day to day grind of business seems to push everything else aside.

The AR²T Method will break you out of this endless cycle and make steady progress the norm for your company.

Client Testimonials

Rock Solid identified a very effective Brand Promise for us and it lead to a positive change in the way we do business. The RA³M has also helped us organize and focus on improving our processes.

Neville Sinclair, Pacific West PG

We now use Rock Solid’s Forecast & Variance Reports with all of our clients. It’s the best we’ve ever seen and the best our clients have ever seen.

Kelly Bennett, Business Training International

Rock Solid’s 5 Elements have improved the performance of my company.

The RA³M has been valuable as I transition out of day to day operations and shift responsibilities to the next generation.

Jack Froese, JD Farms

The best part of all is the tools that we are learning to use. They are invaluable to us. They are everyday, down to earth, sensible, solutions that WORK!

Bob & Marlene Myers, Myers Organic Farms

British Columbia’s largest organic produce grower

A free 7 page report on the 5 Elements is also available on request.

We’d like to talk with you about introducing the 5 Elements Strategy into your company. You can contact via email at john@rock-solid-business-coach.com or by calling (604) 888-3471.